Packaging is a component of the marketing mix that should receive special attention of the marketing mix that should receive special attention of the marketing practitioner. In a marketing oriented business environment attention given to good packaging is an indication of not only the desire to satisfy a discerning customer, but also the determination to save valuable resources.
The packaging industry is a very buoyant one and new material, methodology, innovations, keep developing every day. A better awareness of these new developments will make the marketing practitioner more competent to satisfy his customer and to develop new product ideas.
That is true. As an author and business man, I can relate to how you said, "A better awareness of these new developments will make the marketing practitioner more competent to satisfy his customer and to develop new product ideas". I hope more people discover your blog because you really know what you're talking about. Can't wait to read more from you!
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