Packaging is a component of the marketing mix that should receive special attention of the marketing mix that should receive special attention of the marketing practitioner. In a marketing oriented business environment attention given to good packaging is an indication of not only the desire to satisfy a discerning customer, but also the determination to save valuable
Our Way
Many has been perfecting the art of packaging ever since he first skinned an animal to wrap himself in.Today, packaging comes in myriad ways, to pack products that range from a pin to a plane.This Guide introduces you to the technology and the people who continue with the art of perfecting packaging.
Tuesday, June 7, 2011
Friday, May 27, 2011
PLASTIC BOTTLES AND JARS
Plastic bottles
or jars are in many cases alternatives for glass or metal packages. This is especially true for cosmetic products, automotive liquids and other techno-chemical products. In food industries, plastic bottles are used mainly for edible oils, carbonate nonalcoholic beverages and condiments (mustard, ketchup, barbecue sauces). Plastic jars
are not yet used to a great extent in general food packaging.
The advantages of plastic bottle
and jars
are ;
Bottles and jars
are made of many different types and grades of plastic which have different properties. It is therefore necessary that the packer knows the exact requirements of his own product, and also the properties of the plastic package intended for the product. For food products, the plastic package must have approval for use in direct contact with food. In most countries either the approval of the FDA(Food and Drug Administration, USA) or the BGA is acceptable.
The advantages of plastic bottle
- Good impact strength and no splinters if broken;
- Light weight;
- Many colors available for both an aesthetic appeal and UV-light protection;
- Clear packages possible;
- Shorter production runs can be economical;
- More possibilities for shape variation than glass packages.
Bottles and jars
Tuesday, May 24, 2011
PIZZA
Saturday, May 21, 2011
INTRODUCTION ON PROCUREMENT OF PACKAGING
This is not a BLOG in the traditional sense but focuses exclusively on technical and commercial aspects of packing procurement. Production and use of packages and packaging materials, which most blog concentrate on, are referred to in the text only if relevant to the procurement process. In particular, such data is sometimes needed for the establishment of the proper specifications for procurement and for quality control of incoming material, or where modifications in manufacturing and distribution methods can affect the final packaging costs.
In an effort to make the blog of this handbook more "user friendly" a somewhat unusual approach has been employed. The contents are not divided in the traditional way according to type of packaging material(wood, paper, metal etc). For maximum ease of access, the blog should have been divided according to the product
to be packed.
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